Which of these activities is part of establishing the coaching agreement?

Establishing the coaching agreement is a fundamental part of the coaching process, as it sets the tone for the relationship and outlines the expectations between the coach and the client. The client intake forms are crucial in this phase because they gather vital information about the client, including their needs, goals, and current circumstances. This data enables the coach to understand the client's context and craft a personalized coaching experience.

By filling out client intake forms, clients provide insights that help both parties to agree on what coaching will look like and what the objectives will be. It also allows the coach to clarify confidentiality, availability, and the structure of the sessions, creating a strong foundation for the coaching relationship.

In contrast, conducting progress reports, developing marketing materials, and setting performance goals, while important in the coaching process, do not specifically contribute to the establishment of the coaching agreement in the same direct way that client intake forms do. Progress reports are usually part of the ongoing coaching relationship, marketing materials are focused on promoting coaching services, and setting performance goals is typically addressed during the coaching sessions themselves after the agreement has been established.