What should a "thank you for making the commitment to my program" email include?

A "thank you for making the commitment to my program" email should ideally include a summary of key discussion points from the sales call. This approach reinforces the connection established during the conversation, reminding the recipient of the important topics discussed and the mutual understanding reached. It acts as a recap of the value and benefits outlined during the sales process, highlighting how the program will meet their needs.

Including this summary not only shows appreciation for their commitment but also helps to solidify their decision by reiterating the critical points that led to their choice in favor of the program. Furthermore, it serves as a reference for future communications and interactions, ensuring both parties are aligned on expectations and objectives.

While confirmation of payment or a summary of the marketing plan may be relevant in specific contexts, they don't enhance the relationship or the emotional connection fostered by a personalized thank-you note that reflects on prior discussions. An invitation to refer others could be seen as premature or pushy at this stage, which focuses primarily on expressing gratitude and reinforcing the commitment already made by the recipient.