What is the concept of pre-framing in coaching?

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Pre-framing in coaching is primarily about setting the stage for how clients perceive their challenges and experiences. It involves guiding clients to adopt a positive and constructive perspective before they engage with their issues or goals. By doing this, coaches can help clients mitigate negativity, reduce anxiety, and create a mental framework that encourages resilience and empowerment.

When clients approach challenges with a positive mindset, they are more likely to find solutions, explore opportunities, and maintain motivation throughout the coaching process. The strategy of pre-framing allows clients to recontextualize their experiences, transforming potential obstacles into valuable learning opportunities or stepping stones toward their objectives.

While understanding client preferences, assessing coaching effectiveness, and analyzing previous sessions are important aspects of the coaching process, they do not encapsulate the essence of pre-framing. This concept specifically focuses on shifting a client's viewpoint toward a more optimistic and proactive orientation regarding their challenges and goals.

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