What does voicing gratitude for a client contribute to within a sales call?

Voicing gratitude for a client plays a significant role in strengthening the relationship between the salesperson and the client. By expressing appreciation, the salesperson conveys respect and acknowledges the client's importance, which contributes to building rapport. This rapport is essential in sales as it fosters trust and makes clients feel valued. When clients feel appreciated, they are more likely to engage openly, share their needs, and establish a more productive dialogue. This positive interaction can lead to a more successful sales outcome, as it creates an environment where the client feels comfortable and understood.